Research Blog - Commercial

Powerade 

C.A.M.S. (Camera Angles, Movements, and Shots)

Eye Level  

High Angle  

Pan  

Tilt  

Tracking Shot  

Medium Shot  

Close Up  

Over the shoulder  

Editing 

Insert  

Jump Cut  

Cutaway  

Sounds  

Diegetic Sound  

Sound Bridge 

Ambient Sound  

Mis-En-Scene (C.L.A.M.P.S.)

Sports clothing  

Sweating  

Playing Basketball  

Indoor School Gym  

Basketball Team shirt  



BodyArmor

C.A.M.S. (Camera Angles, Movements, and Shots)

Establishing Shot 

Close Up 

Three Shot 

Medium Long Shot 

Two shot 

Medium Close Up 

Long Shot 

Tracking Shot 

Editing 

Cutaway 

Insert 

Action Match Up 

Sounds 

Diegetic Sound 

Voiceover 

Non-diegetic sound 

Ambient Sound 

Mis-En-Scene (C.L.A.M.P.S.)

Sports/athletic gear and clothes 

Sweating 

Out of breath actors   

A sports field









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